From Seed to Shelf: How The Herb Farm Ensures Quality
At The Herb Farm, every product begins with a single question. Will this truly benefit people’s skin, health and wellbeing? This question guides our product development process from start to finish.
We blend traditional herbal wisdom with modern innovation to create natural skincare that is safe, effective and trustworthy.
Because not all natural products are equal, we go further.
We follow a strict set of criteria that ensures every product meets the highest standards of quality, safety and sustainability. Our commitment to herbal skincare is about more than ingredients. It is about people, planet and integrity.
This is why all of our 100% natural products are made onsite, here in rural New Zealand. It’s how we can ensure the quality of ingredients, how they are being used and most importantly, the efficacy of the products that our loyal customers use.
Traditional Herbal Wisdom Meets Modern Science
We begin with nature. Herbal wisdom, passed down for centuries, inspires our ideas for new formulations. We study plants - not only for their history, but also for their proven benefits. This ancient knowledge provides a strong foundation.
However, we do not stop there.
Modern science allows us to explore ingredients in new ways. Clinical studies help us understand active compounds more deeply. Scientific testing confirms what herbalists have always known.
As a result, we can combine evidence-based actives with fresh herbal extracts to deliver powerful, natural skincare solutions.
Stricter Than Organic: Our Raw Material Criteria
Many companies rely on organic or natural certification alone. Yet we believe stricter criteria are essential. Not all organic or natural ingredients are created equal. Some can still include hidden additives or compromise on purity.
At The Herb Farm, we go beyond the standard. Every ingredient must meet our uncompromising expectations for quality, safety and transparency. This means no hidden fillers, no synthetic shortcuts, no known endocrine-disruptors and no questionable extras. Our products contain only ingredients we fully trust.
Because our herbs are grown in our own gardens, we also know exactly where many ingredients come from. Freshness, control and integrity sit at the heart of our process. This ensures that every product is as pure as nature intended.
And because we physically make our products onsite, we have full control over this process. We can actually check the products and not rely on external providers to do this for us.
Investigating Every Ingredient
We never take a supplier’s word at ‘face value’. Instead, we investigate every ingredient and every source. We ask the hard questions and require clear answers.
This investigative process covers much more than quality. It also considers people and the planet. We ensure that no ingredient is linked to modern slavery, unfair labour or unsafe conditions. We confirm that no animal testing is ever involved - at any stage.
Additionally, we consider environmental sustainability. We choose materials that support a healthier planet, not harm it. This deep research takes time, but it builds the trust that our customers deserve.
Responsibility at Every Step
Responsibility does not stop with ingredients. It extends into our entire product development process. Every decision reflects our values of sustainability, ethics and transparency.
We test our products thoroughly to ensure they deliver results. We package them thoughtfully with sustainability in mind. We share information openly, so customers know exactly what they are using.
This responsibility means we can stand behind every product with confidence. When you choose The Herb Farm, you know that every step has been carefully considered.
A Real Example: Developing an Eye Serum
When developing our new Reviving Eye Serum, we followed this same path. We looked to traditional herbs that supported tired and delicate skin. We then investigated modern actives like Rootness Awake, a natural ingredient backed by scientific research.
Our team researched suppliers and tested the formulation thoroughly. We ensured that no hidden fillers or animal testing were involved in any step of the process. The final result was a serum that firms, brightens and revitalises while reflecting our values.
This process shows how we balance herbal wisdom with modern science, creating skincare that feels authentic and effective.
Why Our Process Matters
Our customers want natural skincare they can trust.
They want products that are safe, effective and aligned with their values. By holding ourselves to stricter-than-organic standards, we provide that trust.
Because we ask hard questions, investigate deeply, and test carefully - our customers can feel confident in every purchase. They know our products are more than natural. They are ethical, sustainable, cruelty-free and rooted in herbal wisdom.
The Herb Farm Promise
From seed to shelf, every product reflects our promise: natural skincare created with integrity.
We combine traditional knowledge with modern science, strict criteria and robust ethics. We do the hard work so our customers can enjoy safe, effective and sustainable products.
Choosing The Herb Farm means choosing skincare with a conscience.
It means supporting ethical practices, protecting the planet, and benefiting from centuries of herbal knowledge.
Most importantly, it means caring for your skin with products you can trust.