When it comes to treating the delicate under-eye area, not all ingredients are created equal. At The Herb Farm, we’re proud to use potent plant actives that deliver real results - naturally. Today, we’re shining a light on two powerful ingredients you’ll find in our eye care range: Rootness Awake™ and Ginkgo Biloba.
Firstly, what is Rootness Awake™?
Rootness Awake™ is a cutting-edge, natural active derived from Sweet Potato root cells using sustainable biotechnology. This unique process allows us to access the root's powerful rejuvenating properties - while staying true to our values of environmental care and clean beauty.
Key benefits:
- Reduces dark circles and puffiness
- Boosts skin radiance and vitality
- Supports natural microcirculation
- Brightens the under-eye area visibly and gently
Rootness Awake™ is ideal for skin that looks tired, dull, or shadowed - making it a hero ingredient in our new Reviving Eye Serum.
Secondly, what about Ginkgo?
Ginkgo Biloba is one of the oldest living tree species and has been used for centuries in traditional medicine. In skincare, it's a go-to botanical for anti-ageing and antioxidant benefits.
Key benefits:
- Improves circulation to nourish skin
- Reduces inflammation and protects against free radical damage
- Softens fine lines and wrinkles
- Strengthens the skin barrier for smoother, firmer skin
You’ll find this time-tested botanical in our best-selling Gingko Eye Cream - a rich, hydrating formula perfect for maturing or dry under-eyes.
Which product is right for you?
- Choose our Reviving Eye Serum with Rootness Awake™ if you’re struggling with dark circles, puffiness, or tired eyes.
- Choose our Gingko Eye Cream if you want to soften fine lines, hydrate, and support skin ageing.
- Or use both. Serum in the morning, cream at night - for the ultimate natural eye care routine.